Astral Radio has just announced that it's going to expand the Virgin radio brand nationally in Canada in January.
They're taking the mold that they've got in Toronto at the former Mix 99.9 and flipping to it at:
Crave Vancouver
The Bear Ottawa
Mix 96 Montréal
"This is a milestone announcement, building a solid Canadian presence for the Virgin Radio brand across Canada with four stations in the Astral Media Radio portfolio," said Jacques Parisien, Group President, Astral Media Radio and Astral Media Outdoor. "With Virgin Radio 999 in Toronto surpassing 1,000,000 listeners in the recent BBM survey, the first since its launch in August of this year, the excitement and enthusiasm generated among listeners and advertisers is unprecedented. Astral Media is excited to bring the dynamic and innovative sounds of the Virgin Radio brand to three new Canadian markets. We are confident that the Virgin Radio brand will invigorate our stations, while offering an entirely new and rejuvenated promise to our clients."
Full Story is here: http://www.newswire.ca/en/releases/archive/December2008/04/c7123.html
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